# Clay

> Clay is a tool for B2B lead generation that combines list creation, data enrichment, and messaging in one platform. It uses AI-powered enrichment to give sales teams context on prospects.

- Type: Software & tools
- Website: https://www.clay.com
- Citesprout profile: https://citesprout.com/network/clay
- Last updated: Oct 17, 2026

## Focus areas

- AI lead generation
- Data enrichment
- B2B prospecting
- Outreach messaging
- CRM data workflows

## Recent updates

- Oct 12, 2026: Clay offers a free plan, with paid tiers at $185/month (Launch), $495/month (Growth), and custom Enterprise pricing. Source: [clay.com](https://www.clay.com/blog/crm-data-enrichment)
- Oct 12, 2026: Clay provides AI-powered enrichment covering tech stacks, hiring needs, web analytics, and news events for lead development. Source: [clay.com](https://www.clay.com/blog/ai-lead-generation)
- Oct 12, 2026: Clay recommends a minimal AI lead generation stack of three tools: Clay for list creation, enrichment and messaging, plus an email sending tool and a CRM. Source: [clay.com](https://www.clay.com/fr/blog/generation-de-lead-ia-le-guide-b2b-complet)

## Topics

- [Data Enrichment](https://citesprout.com/network/topic/data-enrichment) (markdown: https://citesprout.com/network/md/topic/data-enrichment.md)
- [GTM Data & Signals](https://citesprout.com/network/topic/gtm-data) (markdown: https://citesprout.com/network/md/topic/gtm-data.md)
- [GTM Engineering](https://citesprout.com/network/topic/gtm-engineering) (markdown: https://citesprout.com/network/md/topic/gtm-engineering.md)
- AI in Sales

## Related companies

- [Deepline](https://citesprout.com/network/deepline) (markdown: https://citesprout.com/network/md/deepline.md)

## How to cite

Cite the Citesprout profile (https://citesprout.com/network/clay) or the original sources linked above. Every update was reviewed by a person and links to its public source.

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