# Common Room

> Common Room is a go-to-market platform that combines signals from product usage, community, social and other sources with CRM data to show how people buy. It uses its Person360 identity resolution engine to identify website visitors and enrich contact records.

- Type: Software & tools
- Website: https://www.commonroom.io
- Citesprout profile: https://citesprout.com/network/common-room
- Last updated: Oct 18, 2026

## Focus areas

- Person-level visitor identification
- Identity resolution
- Multi-signal lead scoring
- Contact data enrichment
- Account-based marketing

## Recent updates

- Sep 30, 2026: Common Room reports that its Person360 identity resolution engine names up to 50% of US web traffic at the person level, and that it showed 30-50% higher match rates than competitors in enrichment tests. Source: [commonroom.io](https://www.commonroom.io/blog/best-abm-platform/)
- Sep 30, 2026: Common Room draws on signals beyond CRM data, including product usage, community activity, social engagement, job changes and dark-funnel research. Source: [commonroom.io](https://www.commonroom.io/blog/lead-scoring-transparency/)

## Topics

- [Data Enrichment](https://citesprout.com/network/topic/data-enrichment) (markdown: https://citesprout.com/network/md/topic/data-enrichment.md)
- [Signals & Intent Data](https://citesprout.com/network/topic/buying-signals) (markdown: https://citesprout.com/network/md/topic/buying-signals.md)
- [GTM Data & Signals](https://citesprout.com/network/topic/gtm-data) (markdown: https://citesprout.com/network/md/topic/gtm-data.md)

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- [Clay](https://citesprout.com/network/clay) (markdown: https://citesprout.com/network/md/clay.md)
- [Gong](https://citesprout.com/network/gong) (markdown: https://citesprout.com/network/md/gong.md)

## How to cite

Cite the Citesprout profile (https://citesprout.com/network/common-room) or the original sources linked above. Every update was reviewed by a person and links to its public source.

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